Day Kimball Healthcare (DKH) is setting the standard for a new breed of community hospital committed to delivering the highest-quality healthcare closer to home using locally-based physicians, new technology and best-in-class clinical partners when you need them.
“There are a lot of exciting things happening at DKH, and it’s time for us to tell our story,” said Anne Diamond, President and CEO of Day Kimball Healthcare. “We have teams of talented doctors and dedicated caregivers and staff that have the skills needed to provide top-quality care. To articulate this, we are launching a new brand campaign built around the notion of redefining what a community hospital should be.”
The healthcare landscape has changed dramatically, and the need for community hospitals to evolve is more critical than ever. Today, even as regional and national healthcare systems get bigger and markets consolidate, community healthcare systems like DKH play a vital role delivering primary care and life-saving critical care close to home.
“Your hospital. Revolutionizing care.,” is the new brand tagline developed as part of the campaign after several months of marketing research and planning. DKH Manager of Marketing, Advertising, and Creative Services, Marci Seney, explains what it means.
“‘Your hospital. Revolutionizing care.,’ is much more than a tagline,” said Seney. “We believe it conveys who we are and who we are continuing to strive to be. The brand campaign supports our mission of improving the health and well-being of our community by providing the best medical care.”
The campaign features two key messages that get to the very core of who DKH is and what makes the health system special to the Northeast Connecticut community.
“We are a next generation of community hospital; one that is plugged into the community but wired to the world. We are reaching out to bring in the specialized medicine and expertise needed to deliver the best care for the community,” Seney continued. “And we are beginning to make some noise here in the quiet corner. DKH has been part of life around here for 125 years and now we are years ahead in the future of healthcare, leading a national movement to redefine what a community hospital should be,” she said.
The goal of the new brand campaign is to highlight DKH’s commitment to the community as a forward thinking, modern, and innovative community hospital, offering the highest quality of care, close to home.
“A brand is a promise made to constituents,” said Diamond. “This new brand campaign will not only introduce DKH to a wider audience, but it will help us tell more of our story to those in the community who already know us. We have the people and capabilities to deliver on the promise, because we are your hospital, revolutionizing care.”
As part of the rollout, DKH is launching a multimedia advertising campaign to introduce its new brand positioning. The campaign launches Monday, April 8 on local cable television and will continue to be driven through an integrated campaign including print advertisements, radio commercials, outdoor billboards, digital advertisements, as well as social media advertisements and public relations efforts.
“It’s an exciting era for our health system and we look forward to continuing to deliver excellent health services in our region with this new branding,” said Diamond.
To learn more about DKH’s new brand campaign, visit daykimball.org/your-hospital-revolutionizing-care.
PHOTO CAPTION: Dr. Michael Baum, General Surgeon with Day Kimball Medical Group, and Day Kimball Healthcare Medical Staff President, pictured as one of several DKH doctors featured in a series of Day Kimball Healthcare’s multimedia advertising campaign to introduce its new brand positioning centered around redefining what it means to be a community hospital.